Heritage in Motion

Elevating a classic legacy for a digital audience.

Swan & Edgar is a brand steeped in British horological history, known for an aesthetic that balances traditional craftsmanship with timeless style. The objective of this promo pitch was to explore how AI-driven motion could translate that heritage into a high-impact, short-form social media campaign.

The goal was to move beyond static product photography and create a cinematic narrative that feels both historical and cutting-edge. By integrating AI-generated environmental assets with precision post-production, I developed a visual language that brings the "spirit" of the timepiece to life. The result is a series of immersive social media assets designed to stop the scroll, using atmospheric depth and lighting to evoke the brand's premium positioning.

Tools

Adobe Photoshop, Adobe After Effects, Kling, Luma Dream Machine (VEO)

Expertise

AI Generative Art, Motion Design, Post-Production, Creative Direction