Social Gaming & Coconuts

Forging the visual identity for an international broadcast success.

Storyboarding, Design & Direction.

Social Gaming & Coconuts was built as a multi-season, weekly exclusive esports and gaming show for GINX Esports TV, broadcasted continent-wide on DStv. Anchored by revered comedians and filmed right here in Cape Town, the series was engineered to pull back the curtain on social and casual mobile gaming, giving a massive audience behind-the-scenes access to a rapidly growing culture.

My role on the production was a true multi-limbed execution of direction and craft. For Season 2, I stepped into the director’s chair to helm the episodes, commanding the rhythm, the comedy, and the authentic energy of the broadcast. But to ensure the show carried an unmistakable visual weight from the very first frame, I went down to the bedrock - concepting, storyboarding, designing, and directing the entire animated show-opening titles.

By taking complete creative ownership of the narrative sequence from pencil sketch to broadcast delivery, I helped establish a sharp, uncompromised aesthetic that resonated deeply with viewers. The show’s critical and commercial success spoke for itself: following its triumphant run on local screens, GINX went on to secure global distribution, selling Season 3 directly to Amazon Prime and Apple TV.

SGC_main2

Selected Works

The Harbour TableCreative Direction & AI Motion Pipelines

Glens Spicy WingsAI-Enhanced Brand Motion / Concept Promo

PlayloungeUX Architecture & Hands-on AI Design

Agileworks GroupBranding & Identity

ConverseIllustration & Design

The Unvarnished TruthDirection, Production & Compositing

Miggster+3D Animation, Strategy & Design

Heritage in MotionAI-Enhanced Brand Motion / Concept Promo

SG & CoconutsDirection, Production & Compositing

MTN Retro GamingFilm, Design & Production

Cohort StreetwearIllustration & Design

Select illustrationsIllustration

Gallerie D'ItaliaIllustration

Branding & IdentityBranding & Design

Clear strategy. Meticulous execution.

JMS_footer4
Back to top Arrow