Miggster +

Giving a global gaming ecosystem an authentic pulse.

Strategy & Design

Miggster+ was engineered as a revolutionary gaming and eSports ecosystem, using world-class technology to deliver immersive entertainment and social engagement to a massive global network. For a single subscription fee, users gained frictionless access to hundreds of titles and global tournaments. But to scale a platform like this, you can’t just sell a utility - you have to sell an identity.

During my time at Game Out, I conceived and executed a flagship subscriber acquisition campaign anchored in a fundamental human truth: gaming is the ultimate canvas for self-reinvention. Built around the driving hook, “Be whoever you want to be,” the creative strategy invited users to shed the mundane and step into their chosen alter ego. I directed and designed a series of gritty, high-impact cinematic banners - ranging from blood-spattered Roman gladiators and battle-hardened Vikings to sci-fi scavengers - positioning the mobile screen as a portal to entirely unrestricted personas.

Beyond the marketing campaign, my creative direction extended straight into the games themselves. I engineered the user interfaces, branding, and interface screens for key titles natively hosted on the network, including the dark, fire-rimmed menus of Heroes of Mayhem, the precise cockpit telemetry layouts of Canyon Run, and the slick, high-octane car selection dashboards for Racing Frenzy. Designing the visual mechanics for multiple genres ensured that the premium, immersive feel of the platform remained unbroken from the initial subscriber pitch all the way down to active gameplay.

Expertise

Strategy, Design, Illustration

Tools

Figma, Adobe Photoshop, Adobe Illustrator