Retro Gaming

Staging a live-action digital arena for a mobile giant.

Film, Design & Production

For mobile operator giant MTN, I took a standard promotional brief and reconstructed it into a fast-paced, episodic digital game show engineered specifically for social media. The goal was to drive massive engagement for the MTN Arena platform by tapping into pure competitive adrenaline.

I directed and produced a head-to-head tournament that pitted everyday participants directly against celebrity gamers. The concept was sharp, rhythmic, and dynamic: players fought to climb a weekly leaderboard, chasing down the ultimate grand prize. Over a month-long campaign, I led the production pipeline to deliver high-velocity episodic content, dropping weekly results across social platforms to turn a brand promotion into an anticipated community event.

Expertise

Directing, Post Production